More about Plumbing Keywords

After you get past basic plumbing keywords you quickly enter the world of product related searches and life gets to be more fun. The challenge here is that the words are clearly related but they are not purely in the domain of the plumbing industry. Other industries such as hardware, kitchen & bath own part of this traffic and the trick here is to buy […]

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Getting from the Click to the Job

In marketing your plumbing business different systems are responsible for moving prospect to the ultimate value of a paid service ticket.  AdWords’ role is to connect the initial clue of service need to the right part of your website. The website needs to inform, educate, and bring site visitors to action and your customer service needs to close the deal and your service provider needs […]

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Watch What You Say, it Could Cost You!

A plumber’s income, especially an emergency plumber, is highly dependent on the telephone and handling calls correctly. That being said, there are certain words that need to be purged from the vocabulary of anyone involved in the inbound phone calls. 20 Words You Never Want to Hear on a Plumbing Service Call: Please leave a message at the tone Can you hold He’s not available […]

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Why Can’t I Run AdWords Myself?

The short answer is you can, but the real question is should you? Ask yourself, is your business better served by staying focused on plumbing or AdWords? Are you really going to dedicate the time necessary to learn AdWords? Google has invested millions trying to make it simple enough for anyone to run. However, like any profession the devil is in the details.  It seems […]

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What are AdWords? Why Plumbers Should Care?

AdWords is what controls the paid advertizing placements within the Google Network. Above is a typical search result in Google for a plumber search in a city.  “Plumber” is a word that Google automatically localizes with the searcher’s location. A person searching for “Plumber” while physically in Los Angeles is the same as search for “Los Angeles Plumber.” This is referred to as localizing the […]

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Friends Don’t Let Friends Do AdWords Express

The psychology of what is going on here is easy to see. Marketing is difficult and many in the market want the easy way to success. So Google offers a program that fits that want but it cannot serve the need. Here is Google’s description of what AdWords Express is: http://www.google.com/awexpress/ What It Is AdWords Express is the easiest way to advertise on Google. Creating […]

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10 Things about Plumber Keywords

Understanding and selecting the right keywords is the secret to success in AdWords. This process only seems simple until you get into the details because the devil is in the details. Keywords exist in a universe where they change meaning based on the context of their use and search engines make this even worse by removing much of the context. Most searchers do not pose […]

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