The Secrets of Places Optimization

Google changed the optimization game when they moved Places into the top organic positions.  Google Places is an index organized by function and location much like the Yellow Pages of old. These are free listings, but the competition for them is fierce.  The optimization comes from many sources but the key ones are citations and reviews. Below is an example search showing how the Places […]

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Who is the Yellow Pages Killer?

In a word – wait for it – it’s Google. There is no doubt that a Yellow Pages ad is not as effective as it was in the days before Google and the Internet. Many question just how long before the final tree will be killed to print this dinosaur of a publication. For a Plumber the Yellow Pages used to be a “must be” […]

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