Site Optimization for Plumbers

People call us all the time wanting us to do search engine optimization (SEO) and they believe it is fast, cheap, and easy. The problem is that it is none of these. SEO traffic is often the most expensive, risky, and difficult to manage of the traffic types. While we deal with optimization issues every day we do not provide SEO services because to do […]

Read Me Leave comment

Marketing is like a Water Heater

When it comes to explaining complex topics it is often useful to use a well understood object with common functionality as metaphor. In this article we will compare the functioning of your marketing to a conventional water heater. Not the same you say? Then read on and let’s see. The Goal is The goal of a water heater is to provide a steady source of […]

Read Me Leave comment