Do You Have Access to Webmaster Tools?

  The first question you might ask here is why is an AdWords Expert writing about Webmaster Tools. The answer is because it is possible to have problems with your AdWords Account that can only be fixed by Webmaster tools. I know this is unexpected to most because Webmaster tools are not connected to AdWords and they are more of an organic focused traffic tool. […]

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How to NOT Waste Money in AdWords

AdWords is quite capable of setting your credit card on fire and wasting money at epic levels, but it can also create great value. The difference in these two outcomes is driven by how the account is managed and where the energies of the account are focused. Here are some pointers on how to avoid wasting money in AdWords. Don’t Treat all Keywords the same […]

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99% of Contractor Websites Are Lacking The Same Thing

My own theory is that 99% of small business websites I come across lack real people and great photos on their website. I have not run any statistics to make my theory a fact, but I can almost bet I’m not far off from those numbers. The reason most websites do not have pictures of their own people and real projects is typically the same […]

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Competing with Unlicensed Plumbers

You worked hard to get your Plumbing License by learning the trade and proving those skills. Unlicensed Plumbers on the other hand operate outside the law and create an unfair competition. Unlicensed plumbers often bid jobs lower because the work is done without permits, inspections, or necessary insurance. This results in a lower cost with a hidden risk that the customer often does not understand. […]

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Vehicle Wraps – Mobile Billboards for Your Plumbing Business

If you need to jump start your plumbing business, the most logical rst step is to advertise. According to a study held by the American Trucking Association, 91% of people notice visuals and words displayed on trucks. Why not create a moving billboard? Turn your vehicle into a marketing machine! Vehicle graphics replace expensive custom paint jobs. The lower cost solution is used to create “moving billboards” […]

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Exact & Phrase Match “Improvement”

Google rolled out a change notice that was difficult to miss. We have discovered over the years that when a change gets good notice, there is a good reason to study it. As we dig into the details we are finding that this could be a very dangerous change. Here is the posting in AdWords: “New! Improvements coming to exact match and phrase match Target your […]

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Making the Phone Ring

Let’s face reality – we judge advertising performance based on the response, not the clicks. CTR and clicks are important to Google, but your Plumbing business is interested in making the phone ring. The right keywords and ad copy is what gets to the click. Without the click, there is no web experience. However, there is a limit to what AdWords can really do with […]

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Plumbing Pricing Strategy

Your Pricing strategy goes to the core of your profitability and customer service. This article explores several of the issues involved in this complex aspect of a plumbing business. On the simplistic side of this issue we have labor and parts costs. On the emotional side is the relationship between the customer, technician and the purchase decision. Labor cost is complex because of all the […]

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It’s About Being Local

In the Plumbing business the more local you are to the person seeking services, especially emergency services, the higher your response rate will be. Few Plumbers will argue with me on this point but the challenge is that many Plumbing Businesses serve several local markets. The simple solution is to have a physical location in each market but the cost of that is prohibitive. So […]

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Site Optimization for Plumbers

People call us all the time wanting us to do search engine optimization (SEO) and they believe it is fast, cheap, and easy. The problem is that it is none of these. SEO traffic is often the most expensive, risky, and difficult to manage of the traffic types. While we deal with optimization issues every day we do not provide SEO services because to do […]

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